environment connected.

We are in Sync with Nature.

Meet the Lilla Core Team

We’re all dreamers with a very clear vision about our work:

TO design a bespoke floral and decoration for each wedding, portraying couple’s character and mood.

Federico Di Prima

Designer & Founder

Founder of Lilla Florals in 2014 together with my wife, Serena; born in the heart of Tuscany, grew up in a small village surrounded by hills and vineyards of Tuscan countryside; I love bunnies, cats, dogs, animals in general, outdoor experiences in the woods, walking through paths hearing surreal silence and relaxing me. I like listening almost any type of music, from Heavy Metal to Classic. In past I experienced many type of activity: underwater diver, climbing, windsurf, snowboard and others all in strictly connection with nature. I love football (soccer), surfing on web and socials; I love history: Renaissance Art and Etruscan Art: with my wife we visited many sites all over Italy during our holidays. I graduated at National School of Floral Art, growing my experiences through theme specialization courses. I had the opportunity to live and collaborate in luxury events, weddings or corporate events located throughout the national territory and beyond, and especially in most popular for destination wedding (Tuscany countryside, Siena, Florence, Lucca, Lake Como, Amalfi Coast, other.) making my experience of every single realization, every single emotion. Taking care of needs about Wedding florals and decorations, I love to work on design with my couples, analyzing environments and introducing decor solutions that fits perfectly with mood and style. I like to think that Magic happens when you do not give up, even though you want to. The Universe always falls in love with a stubborn heart.” (Jm Storm).

Sara Freschi

production & operative manager

I coordinate the production, operative process and work of team. I grew up in a small village in the countryside between Pisa and Florence, i really love art and history of these two cities and I visit very often their museum and monuments. I love all animals, in particulary cats, in fact i have 3 feline friends. From my hobbies reading is the one that relaxes me most. I like many kinds of books, from great literary-classic to contemporary writers. In high school I took classical studies, latin, ancient greek, philosophy and art history; instead at university I studied cinema, theater and modern literature. About my job I love the creative part, of course, but also the management part. I like to solve problems and to make sure everything is done properly. I’m a serious person in all my works but I’m also really friendly, our team is like a family for me and I love every single person that works with us. I feel very close to every couple who decide to entrust decoration of their special day , for this reason I want to do all that ‘s possible to make everything flawless.

Magic exists. Who can doubt it, when there are rainbows and wildflowers, the music of the wind and the silence of the stars? Anyone who has loved has been touched by magic. It is such a simple and such an extraordinary part of the lives we live.

Azzurra Giubbolini

floral & decoration developer

Decorator and florist, for years in Lilla team.. happy to be part of it. I got close to this world a little out of curiosity but first of all because I really enjoy creating and working with hands, and this work allows you to accomplish unique and unimaginable creations. My studies are inherent to the world of art, I attended the Italian Art School and graduated in Decoration at the Academy of Fine Arts. I live in a small very quiet village; I am a lover of sea and sun, I love animals but in particular cats In the team I'm the little girl of the group, the youngest. The major part satisfying our job is to interpret the dreams and expectations of the couple and transform them into reality.

Serena Giusti

designer & co-founder

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Massive florals/decorative structures achieved last year

Floral arrangements worked last year

Signed Bridal Bouquet fashioned last year for our brides

Flowers handled last year for our weddings

Kind Words

view recent Testimonials

We just wanted to express our thanks for the great job you did for our wedding. You clearly devoted a lot of time and effort into making sure the venue and all of the flowers looked amazing.

The guests commented on how lovely they looked and took some great photos.

Thank you again and we wish you and your business all the best for the future.

I dreamt of your beautiful flowers last night ! Your work was so so brilliant - FANTASTICO!

Thankyou so so so much from Alex and me. Everyone said how beautiful the flowers were.

Alex and i hope to see you and your wife soon in Paris or Tuscany ! We feel a very special union with you and look forward to our next meeting !

Love Eliza and Alex

I want to let you know how incredibly happy we were with you and your team, your service and professionalism was exceptional from the start! Nothing was too much trouble and you were mindful of our budget working to help us create the most beautiful displays within our means. The crystal chandeliers, vases, pots and candles you supplied were such high quality, and the flowers and floral arch were absolutely stunning! Your service was above and beyond what we expected and I’m so delighted with your company.

I wouldn't hesitate to recommend you to anyone getting married in Tuscany.

Helen and Federico

Eliza and Alex

Vanessa and Pravinder

Berlin — Germany

Paris — France

Los Angeles — California

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